The 14th “First Financial Cheng Shin Maxxis Cup” National Tennis Championship Concludes Successfully at Yuanlin Sports Park on June 8

This year’s tournament kicked off with a grand opening ceremony, featuring the presence of distinguished guests including Mr. Rong-Hua Chen, Chairman of Cheng Shin Maxxis Group; Mr. Hsiu-Hsiung Chen, President of Cheng Shin Maxxis; Ms. Yue-Chin Chiu, Chairperson of First Financial Holding and First Bank; Mr. Chao-Chung Chou, General Manager of First Bank; Mr. Chi-Fan Liu, Chairman of the Chinese Taipei Tennis Association; and professional tennis player Jason Jung. Together, they witnessed the launch of this annual highlight in Taiwan’s tennis calendar.

This year’s tournament spanned several days, bringing together top players from across Taiwan for intense competition.
In the end, Team Elephant A achieved a remarkable three-peat in the Open Division, National Taiwan University secured back-to-back titles in the College B Division, and Douliu Little Doctor Team reclaimed the Senior Division championship after a two-year gap—bringing the event to a perfect close.

Beyond thrilling tennis matches, the organizers curated a series of cultural activities that highlighted the local spirit of Yuanlin.
Attendees enjoyed Maxxis-themed egg cakes and traditional grass jelly desserts from a century-old local shop. An interactive tire exhibition was also set up, inviting both children and adults to participate and experience Maxxis’s passion and commitment to promoting nationwide sports engagement.

The most eye-catching highlight was a live performance by renowned glove puppetry master Huang Shih-Chih, blending traditional art with modern sports to create a vibrant and unforgettable atmosphere.

Cheng Shin Maxxis has long been committed to the development of sports, using this tournament as a platform to promote tennis and nurture talented athletes.
The company continues to fulfill its corporate social responsibility by encouraging public participation and fostering a healthy lifestyle. Though the tournament has come to an end, the passion and inspiration it sparked continue to resonate. Let us look forward to gathering again in Yuanlin for the 2026 edition of this grand event!

2025/06/10